Lightdash
– B2B SaaS, Marketing Design
Lightdash is an agentic BI platform for modern data teams. Instead of manually building and maintaining dashboards, it uses AI to build and manage business analytics and insights.
Lightdash ran their first Tokyo community events and wanted a bold, playful campaign direction that feels unmistakably Lightdash while celebrating a new territory. In this project, I led the design of all promotional materials, including social media posters, team merchandise and tote bags for the booth visitors.
Working with Lightdash’s bold, playful pixel-style identity and brand guidelines, I maintained visual consistency across all assets while thoughtfully incorporating elements of Japanese culture to contextualize the design and support the goal of growing the Lightdash community in Japan.
Lightdash
2025
Lightdash
– B2B SaaS, Marketing Design
Lightdash is an agentic BI platform for modern data teams. Instead of manually building and maintaining dashboards, it uses AI to build and manage business analytics and insights.
Lightdash ran their first Tokyo community events and wanted a bold, playful campaign direction that feels unmistakably Lightdash while celebrating a new territory. In this project, I led the design of all promotional materials, including social media posters, team merchandise and tote bags for the booth visitors.
Working with Lightdash’s bold, playful pixel-style identity and brand guidelines, I maintained visual consistency across all assets while thoughtfully incorporating elements of Japanese culture to contextualize the design and support the goal of growing the Lightdash community in Japan.
Lightdash
2025
Lightdash
– B2B SaaS, Marketing Design
Lightdash is an agentic BI platform for modern data teams. Instead of manually building and maintaining dashboards, it uses AI to build and manage business analytics and insights.
Lightdash ran their first Tokyo community events and wanted a bold, playful campaign direction that feels unmistakably Lightdash while celebrating a new territory. In this project, I led the design of all promotional materials, including social media posters, team merchandise and tote bags for the booth visitors.
Working with Lightdash’s bold, playful pixel-style identity and brand guidelines, I maintained visual consistency across all assets while thoughtfully incorporating elements of Japanese culture to contextualize the design and support the goal of growing the Lightdash community in Japan.
Lightdash
2025
